{"product_id":"shiseido-professional-adenovital-shampoo-250ml","title":"Shiseido Professional Adenovital Shampoo","description":"\u003cp dir=\"ltr\"\u003eThe first step in the Adenovital system, and the one that makes the rest of it work.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eShiseido Professional built Adenovital around a single observation: most scalp treatments fail not because the actives are weak, but because they never reach anything. A scalp coated in product residue, sebum and hard-water minerals is a scalp that repels whatever you put on it afterwards.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis shampoo exists to solve that. It cleanses thoroughly enough to clear the scalp properly, while leaving behind the moisture that harsher shampoos strip out. The result is a scalp in good condition and genuinely receptive to the Scalp Essence V that follows.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eUsed on its own, it’s a well-made shampoo for thinning or flat-looking hair. Used as intended, it’s the step that decides whether the rest of the range does anything.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eCleanses without stripping. Thorough on residue, gentle on the scalp’s own moisture.\u003c\/li\u003e\n\u003cli\u003ePrepares the scalp. The whole point of the formula is making what comes next absorb properly.\u003c\/li\u003e\n\u003cli\u003eOnonis extract. A repairing ingredient that works on the cuticle, so hair holds up better to daily wear.\u003c\/li\u003e\n\u003cli\u003eAG Complex II. A moisturising compound of ashitaba, lingzhi and Japanese pepper extracts.\u003c\/li\u003e\n\u003cli\u003eAdenosine. Shiseido’s signature ingredient across the Adenovital range.\u003c\/li\u003e\n\u003cli\u003eGlycyrrhizinate and menthol. Conditioning and a light cooling finish, which is pleasant in a hot climate.\u003c\/li\u003e\n\u003cli\u003eFruity green scent. Bright and clean, with a herbal edge rather than anything sweet.\u003c\/li\u003e\n\u003cli\u003eSalon-grade. This is Shiseido Professional, the line sold through salons rather than drugstores.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eWhat’s Actually in It\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eOnonis extract, the repairing ingredient, works on the hair cuticle so hair is better able to withstand heat, brushing and the general attrition of the day.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eAG Complex II is Shiseido’s own moisturising compound, built from ashitaba, lingzhi mushroom and Japanese pepper extracts. Its job is scalp condition rather than hair.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eAdenosine is the ingredient the range is named for, and appears here alongside glycyrrhizinate, perilla extract, thiotaurine and vitamin E acetate.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eMenthol gives the wash a light cooling finish, which is not an accident in a product designed to be massaged into the scalp for a minute or two.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eThe Scalp Massage\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eShiseido give unusually specific instructions with this shampoo, and they’re worth following. The massage is treated as part of the product rather than a nice extra, and the full method is in the usage section.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eShort version: work in circles, lift upward rather than scrubbing down, and spend extra time on the crown, where the scalp is tightest and tends to get the least attention.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eWho It’s For\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eHair that looks flatter or finer than it used to\u003c\/li\u003e\n\u003cli\u003eAnyone using the Adenovital Scalp Essence, where this is the intended first step\u003c\/li\u003e\n\u003cli\u003eScalps that feel tight or dry after washing\u003c\/li\u003e\n\u003cli\u003eAnyone whose scalp care currently consists of a shampoo chosen for the bottle\u003c\/li\u003e\n\u003cli\u003eHard water areas, where mineral residue builds up quickly on the scalp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eBrand: Shiseido Professional\u003c\/li\u003e\n\u003cli\u003eProduct: Adenovital Shampoo\u003c\/li\u003e\n\u003cli\u003eSize: 250ml\u003c\/li\u003e\n\u003cli\u003eScent: Fruity green\u003c\/li\u003e\n\u003cli\u003eRange: Adenovital scalp care\u003c\/li\u003e\n\u003cli\u003eOrigin\u003cstrong\u003e:\u003c\/strong\u003e Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"SHISEIDO","offers":[{"title":"Default Title","offer_id":51499451056295,"sku":null,"price":125.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0186\/1031\/files\/shiseidoadenovitalshampoo.jpg?v=1791783652","url":"https:\/\/muneeraskin.com\/ar-sa\/products\/shiseido-professional-adenovital-shampoo-250ml","provider":"Muneeraskin","version":"1.0","type":"link"}