{"title":"REFA","description":"\u003cp dir=\"ltr\"\u003eA Japanese beauty house where engineering meets sculpture.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eFounded by MTG, ReFa builds tools that belong in the open — mirror-finished rollers, brushes shaped like objects rather than implements, dryers and styling irons that look as considered as they perform. Every piece is designed and developed in Japan, refined through the kind of iteration that produces something you'd rather leave on the dressing table than hide in a drawer.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eBeauty tools are usually a compromise between what works and what you want to look at. ReFa refuses the compromise.\u003c\/p\u003e","products":[{"product_id":"refa-heart-brush","title":"ReFa Heart Brush","description":"\u003cp dir=\"ltr\"\u003eThe detangling brush that polishes as it passes. One of the most gifted objects in Japanese beauty.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eReFa looked at hair brushing and asked a narrower question than most brands: what does it take to \u003cem\u003ecorrectly\u003c\/em\u003e release a tangle, rather than force through it? The answer became a three-tier pin structure that does two things in a single stroke — loosens knots, then polishes the hair surface behind them.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe result is a brush that leaves hair smoother, more collected, and noticeably glossier after a few passes. In rose gold, it's also the colour ReFa themselves list first among their recommendations.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eTwo pin types, one stroke — Detangling pins catch knots from every angle; polishing pins smooth the surface behind them.\u003c\/li\u003e\n\u003cli\u003eGentle by design — The heart shape naturally distributes pressure, so less force reaches the hair.\u003c\/li\u003e\n\u003cli\u003eScalp-friendly — Rounded pin tips feel pleasant against the scalp rather than scratchy.\u003c\/li\u003e\n\u003cli\u003eGenuinely portable — A fitted cover protects the pins in a handbag or suitcase. Around 90g with the cover on.\u003c\/li\u003e\n\u003cli\u003eAward-winning — Ranked first in Rakuten's brush and comb daily ranking, and a Bride Beauty Award 2025 winner.\u003c\/li\u003e\n\u003cli\u003eGift-ready — The packaging is designed to be handed over as it is.\u003c\/li\u003e\n\u003cli\u003eTen colours — This is Rose Gold, ReFa's most recommended.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eHow the Three-Tier Pins Work\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eMost brushes have pins of a single length, which means every knot gets the same treatment — usually a tug.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eReFa's structure separates the work. The longer detangling pins reach into the hair first and catch tangles from multiple angles, easing them apart rather than pulling through. The shorter polishing pins follow immediately behind, sweeping across the hair's surface to smooth the cuticle and restore shine.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eYou feel it as a single pass. The hair experiences two.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eHair that tangles easily . Fine, long, curly, or chemically treated\u003c\/li\u003e\n\u003cli\u003eAnyone chasing shine that a good conditioner alone doesn't deliver\u003c\/li\u003e\n\u003cli\u003eHandbag and travel use, thanks to the protective cover\u003c\/li\u003e\n\u003cli\u003eGifting — this is a bridal-award winner and a genuinely lovely object to receive\u003c\/li\u003e\n\u003cli\u003eEveryone, honestly. ReFa confirm it's designed for all genders.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003eA Note on Authenticity\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eReFa is among the most counterfeited beauty brands in Asia, and the Heart Brush is a frequent target. Every unit we carry is sourced through legitimate Japanese channels. If you've seen this brush at an unusually low price elsewhere, that's usually the reason.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eBrand: ReFa (MTG Co., Ltd.)\u003c\/li\u003e\n\u003cli\u003eProduct: ReFa Heart Brush — Rose Gold\u003c\/li\u003e\n\u003cli\u003eModel: RS-AJ00A\u003c\/li\u003e\n\u003cli\u003eMaterials: ABS, elastomer, polycarbonate\u003c\/li\u003e\n\u003cli\u003eWeight: Approx. 90g including cover\u003c\/li\u003e\n\u003cli\u003eDimensions: Approx. 73 × 91 × 53mm with cover attached\u003c\/li\u003e\n\u003cli\u003eIncluded: Brush, protective cover\u003c\/li\u003e\n\u003cli\u003eOrigin: Japan\u003c\/li\u003e\n\u003cli\u003eNote: Not waterproof. Designed for dry hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ReFa","offers":[{"title":"Rose gold","offer_id":51333513412775,"sku":null,"price":150.0,"currency_code":"AED","in_stock":false},{"title":"Silver","offer_id":51333513445543,"sku":null,"price":150.0,"currency_code":"AED","in_stock":true},{"title":"Gold","offer_id":51333513478311,"sku":null,"price":150.0,"currency_code":"AED","in_stock":true},{"title":"Black","offer_id":51786850336935,"sku":null,"price":150.0,"currency_code":"AED","in_stock":true},{"title":"Red","offer_id":51786852761767,"sku":null,"price":150.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0186\/1031\/files\/rosegoldheartbrushmain.jpg?v=1789304401"},{"product_id":"refa-aile-brush","title":"ReFa Aile Brush","description":"\u003cp dir=\"ltr\"\u003eOne stroke, and the whole head falls into place.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWhere the Heart Brush is a palm-sized detangler for handbags, the Aile Brush is its full-size counterpart — a handled brush with a wide face and long pins, built to bring an entire head of hair into order in a single pass.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe curve is the clever part. The head is shaped to follow the roundness of the skull, so one stroke from crown to ends reaches the back of the head and the underlayers that most brushes skate over. Nothing escapes, nothing gets left rough, and the surface of the hair aligns — which is where the shine comes from.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eFits the shape of the head — Follows the skull's curve so a single stroke covers crown to ends without gaps.\u003c\/li\u003e\n\u003cli\u003eWide face — Catches a large section at once, including the back of the head that's awkward to reach.\u003c\/li\u003e\n\u003cli\u003eLong pins — Hold long, thick, or heavy hair through the full stroke instead of losing it.\u003c\/li\u003e\n\u003cli\u003eThe same three-tier pins — Detangling pins loosen; polishing pins smooth and add shine, in one pass.\u003c\/li\u003e\n\u003cli\u003eAnti-static — Formulated with an anti-static agent, which matters more than you'd think in air-conditioned rooms.\u003c\/li\u003e\n\u003cli\u003eWater-safe — Unlike the Heart Brush, this one can be used in the bathroom and won't be damaged if it gets wet.\u003c\/li\u003e\n\u003cli\u003eMakes updos easier — The wide face gathers the back of the head cleanly, which is half the battle with a ponytail or chignon.\u003c\/li\u003e\n\u003cli\u003eAward-winning — First place in Rakuten's weekly brush and comb ranking.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eHeart Brush or Aile Brush?\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWe carry both, and they do different jobs.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe Heart Brush is small, coverless-pocketable, and built for detangling on the move — handbag, desk, travel. The Aile Brush is the one that lives on your dressing table: handled, wide, and designed for a proper daily brush-through, styling, and long or thick hair.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIf you can only have one and your hair is long, take the Aile. If you want something that travels, take the Heart. Plenty of people keep one of each, which is exactly what ReFa intends.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eWhat ReFa's Survey Found\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eReFa asked users whether they noticed shine after a single brushing. Of 43 respondents, 36 said they did — 17 answered \"yes\" and 19 \"somewhat.\"\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eFor transparency: this was MTG's own survey, conducted through their email newsletter between January and April 2025, with a small sample. Treat it as encouraging rather than conclusive.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eLong or voluminous hair that takes several passes with an ordinary brush\u003c\/li\u003e\n\u003cli\u003eAnyone who wants shine from brushing alone, without adding another product\u003c\/li\u003e\n\u003cli\u003ePeople who style — the wide face makes gathering hair for updos far easier\u003c\/li\u003e\n\u003cli\u003eStatic-prone hair, particularly in air conditioning\u003c\/li\u003e\n\u003cli\u003eAnyone who found the Heart Brush too small for a full brush-through\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eBrand: ReFa (MTG Co., Ltd.)\u003c\/li\u003e\n\u003cli\u003eProduct: ReFa Aile Brush — Rose Gold\u003c\/li\u003e\n\u003cli\u003eModel: RS-BC-05A\u003c\/li\u003e\n\u003cli\u003eMaterials: ABS, elastomer\u003c\/li\u003e\n\u003cli\u003eWeight: Approx. 90g\u003c\/li\u003e\n\u003cli\u003eDimensions: Approx. 226 × 69 × 46mm\u003c\/li\u003e\n\u003cli\u003eIncluded: Brush, instruction manual\u003c\/li\u003e\n\u003cli\u003eDesigned and developed in Japan by MTG Co., Ltd.\u003c\/li\u003e\n\u003cli\u003eWater-safe: Yes — can be used in the bathroom\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003eA Note on Authenticity\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eReFa is among the most counterfeited beauty brands in Asia. Every unit we carry is sourced through legitimate Japanese channels.\u003c\/p\u003e","brand":"ReFa","offers":[{"title":"Rose gold","offer_id":51333530255527,"sku":null,"price":180.0,"currency_code":"AED","in_stock":false},{"title":"Silver","offer_id":51333530288295,"sku":null,"price":180.0,"currency_code":"AED","in_stock":false},{"title":"Black","offer_id":51786872914087,"sku":null,"price":180.0,"currency_code":"AED","in_stock":true},{"title":"Pearl white","offer_id":51786872946855,"sku":null,"price":180.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0186\/1031\/files\/refaailebrushsilver.jpg?v=1789307566"},{"product_id":"refa-lock-oil","title":"ReFa Lock Oil | Heat-Activated Styling Oil","description":"\u003cp dir=\"ltr\"\u003eApplied before the iron, not after. That's the whole idea.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eHair doesn't set when it's hot. It sets as it cools — which is why professional stylists cup a section in their hand for a moment after the iron passes, holding the shape through the seconds that actually decide it.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eReFa built an oil around that. Lock Oil's heat-conduction formula moves heat into the hair quickly and out of it quickly, so the shape you made in that moment is the shape that stays. No stiffening, no crunch — the hair surface is never hardened, so it stays soft enough that you'll keep running your hands through it.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eJapan's number one hair styling oil by brand share, with over five million bottles shipped since 2020.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eStandard or Light?\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eBoth share the same formula philosophy. The difference is weight and finish.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eStandard — a supple hold with rich, glossy shine and that wet-look definition where strands sit together in defined pieces. Made for firm curls, waves, and heavier, more polished styles.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eLight — an airier hold with natural shine and softer separation. A weightless feel, better for undone styles and for precise work on a fringe or face-framing pieces.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIf your hair is fine or you want movement, take Light. If you curl properly and want gloss, take Standard. Plenty of people keep both and choose by outfit.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eWhy It Works\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIt locks the shape as heat leaves. ReFa's own testing compared a section treated with one pump against an untreated section, both curled at 180°C for ten seconds, then left for six hours at 25°C and 65% humidity. The difference in how the curl held is the entire argument for this product.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIt repairs while it holds. Heat-reactive conditioning agents — meadowfoam-δ-lactone and γ-docosalactone — bind to damaged areas when the iron passes, smoothing and tightening the cuticle. That surface then defends the style against the day's humidity and dryness, which in the Gulf is not a small consideration.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eEighteen plant oils, engineered to absorb\u003cstrong\u003e.\u003c\/strong\u003e Argan, jojoba, camellia, macadamia, rosehip, avocado, sacha inchi, evening primrose and more, blended in a fixed ratio. Unusually for an oil, it's formulated to be hydrophilic — it mixes with water rather than sitting on top, so it travels into the hair instead of coating it.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eThe Scent\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003ePear and apple over a green note. Fresh, faintly sweet, and gone by the time you leave the house — it's there for the ten minutes you're styling, not for the rest of the day.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eAnyone who curls or straightens and watches the style drop by lunchtime\u003c\/li\u003e\n\u003cli\u003eHumid climates, air-conditioned offices, and the gap between the two\u003c\/li\u003e\n\u003cli\u003eHeat-damaged hair that needs protecting rather than lacquering\u003c\/li\u003e\n\u003cli\u003ePeople who dislike how most styling products feel to touch\u003c\/li\u003e\n\u003cli\u003eAnyone using a ReFa iron — the two were designed as a system\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eBrand: ReFa (MTG Co., Ltd.)\u003c\/li\u003e\n\u003cli\u003eProduct: ReFa Lock Oil \/ ReFa Lock Oil Light\u003c\/li\u003e\n\u003cli\u003eModel: RC-AJ-00D (Standard) · RC-BE-00C (Light)\u003c\/li\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eScent: Fruity floral — pear, apple, green notes\u003c\/li\u003e\n\u003cli\u003eDesigned and developed in Japan by MTG Co., Ltd.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ReFa","offers":[{"title":"Light","offer_id":51358486692007,"sku":null,"price":160.0,"currency_code":"AED","in_stock":false},{"title":"Original","offer_id":51358486724775,"sku":null,"price":160.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0186\/1031\/files\/refa_lock_oil.jpg?v=1789813230"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0186\/1031\/collections\/rose_gold_heart_brush.jpg?v=1789557678","url":"https:\/\/muneeraskin.com\/collections\/refa.oembed","provider":"Muneeraskin","version":"1.0","type":"link"}