{"title":"Shiseido Professional","description":"\u003cp\u003eShiseido's salon hair care from Japan, made with the scalp in mind. The Adenovital pair is for hair that looks finer or flatter than it used to.\u003c\/p\u003e","products":[{"product_id":"shiseido-professional-adenovital-shampoo-250ml","title":"Shiseido Professional Adenovital Shampoo","description":"\u003cp dir=\"ltr\"\u003eThe first step in the Adenovital system, and the one that makes the rest of it work.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eShiseido Professional built Adenovital around a single observation: most scalp treatments fail not because the actives are weak, but because they never reach anything. A scalp coated in product residue, sebum and hard-water minerals is a scalp that repels whatever you put on it afterwards.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis shampoo exists to solve that. It cleanses thoroughly enough to clear the scalp properly, while leaving behind the moisture that harsher shampoos strip out. The result is a scalp in good condition and genuinely receptive to the Scalp Essence V that follows.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eUsed on its own, it’s a well-made shampoo for thinning or flat-looking hair. Used as intended, it’s the step that decides whether the rest of the range does anything.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eCleanses without stripping. Thorough on residue, gentle on the scalp’s own moisture.\u003c\/li\u003e\n\u003cli\u003ePrepares the scalp. The whole point of the formula is making what comes next absorb properly.\u003c\/li\u003e\n\u003cli\u003eOnonis extract. A repairing ingredient that works on the cuticle, so hair holds up better to daily wear.\u003c\/li\u003e\n\u003cli\u003eAG Complex II. A moisturising compound of ashitaba, lingzhi and Japanese pepper extracts.\u003c\/li\u003e\n\u003cli\u003eAdenosine. Shiseido’s signature ingredient across the Adenovital range.\u003c\/li\u003e\n\u003cli\u003eGlycyrrhizinate and menthol. Conditioning and a light cooling finish, which is pleasant in a hot climate.\u003c\/li\u003e\n\u003cli\u003eFruity green scent. Bright and clean, with a herbal edge rather than anything sweet.\u003c\/li\u003e\n\u003cli\u003eSalon-grade. This is Shiseido Professional, the line sold through salons rather than drugstores.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eWhat’s Actually in It\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eOnonis extract, the repairing ingredient, works on the hair cuticle so hair is better able to withstand heat, brushing and the general attrition of the day.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eAG Complex II is Shiseido’s own moisturising compound, built from ashitaba, lingzhi mushroom and Japanese pepper extracts. Its job is scalp condition rather than hair.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eAdenosine is the ingredient the range is named for, and appears here alongside glycyrrhizinate, perilla extract, thiotaurine and vitamin E acetate.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eMenthol gives the wash a light cooling finish, which is not an accident in a product designed to be massaged into the scalp for a minute or two.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eThe Scalp Massage\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eShiseido give unusually specific instructions with this shampoo, and they’re worth following. The massage is treated as part of the product rather than a nice extra, and the full method is in the usage section.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eShort version: work in circles, lift upward rather than scrubbing down, and spend extra time on the crown, where the scalp is tightest and tends to get the least attention.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eWho It’s For\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eHair that looks flatter or finer than it used to\u003c\/li\u003e\n\u003cli\u003eAnyone using the Adenovital Scalp Essence, where this is the intended first step\u003c\/li\u003e\n\u003cli\u003eScalps that feel tight or dry after washing\u003c\/li\u003e\n\u003cli\u003eAnyone whose scalp care currently consists of a shampoo chosen for the bottle\u003c\/li\u003e\n\u003cli\u003eHard water areas, where mineral residue builds up quickly on the scalp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eBrand: Shiseido Professional\u003c\/li\u003e\n\u003cli\u003eProduct: Adenovital Shampoo\u003c\/li\u003e\n\u003cli\u003eSize: 250ml\u003c\/li\u003e\n\u003cli\u003eScent: Fruity green\u003c\/li\u003e\n\u003cli\u003eRange: Adenovital scalp care\u003c\/li\u003e\n\u003cli\u003eOrigin\u003cstrong\u003e:\u003c\/strong\u003e Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"SHISEIDO","offers":[{"title":"Default Title","offer_id":51499451056295,"sku":null,"price":125.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0186\/1031\/files\/shiseidoadenovitalshampoo.jpg?v=1791783652"},{"product_id":"shiseido-professional-adenovital-advanced-scalp-essence","title":"Shiseido Professional Adenovital Advanced Scalp Essence","description":"\u003cp dir=\"ltr\"\u003eThe step the shampoo was preparing the scalp for.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eAdenovital is built as a sequence rather than a shelf of products, and this is where it arrives. The shampoo clears and conditions the scalp; this essence is what goes onto it afterwards, applied directly to the skin rather than the hair, and massaged in.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe formula is built around adenosine\u003cstrong\u003e,\u003c\/strong\u003e the ingredient the entire range takes its name from, in a light alcohol base designed to spread across the scalp and absorb quickly rather than sitting in the hair. Around it sits an unusually long list of botanicals, most of them fixtures of Japanese scalp care: sophora root, carrot, ashitaba, lychee, hops, perilla, apricot and ononis extract, alongside niacinamide and a panthenol derivative.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis is Shiseido Professional, the salon line, and it behaves like a salon product. Precise, slightly clinical, and designed to be used consistently rather than occasionally.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eGoes on the scalp, not the hair. A nozzle designed to part the hair and deliver product to the skin.\u003c\/li\u003e\n\u003cli\u003eAdenosine. Shiseido’s signature across the Adenovital range.\u003c\/li\u003e\n\u003cli\u003eNiacinamide and panthenol derivative. Two well-established conditioning ingredients for scalp comfort.\u003c\/li\u003e\n\u003cli\u003eBotanical complex. Sophora root, carrot, ashitaba, lychee, hops, perilla, apricot and ononis extracts.\u003c\/li\u003e\n\u003cli\u003eLight, fast-absorbing base. It disappears rather than sitting on the scalp, so hair is not left limp.\u003c\/li\u003e\n\u003cli\u003eCooling finish. L-menthol, which is genuinely pleasant in this climate.\u003c\/li\u003e\n\u003cli\u003eWorks wet or dry. Use on a towel-dried scalp after washing, or on dry hair at any point in the day.\u003c\/li\u003e\n\u003cli\u003eSalon line\u003cstrong\u003e.\u003c\/strong\u003e Shiseido Professional rather than the consumer range.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eHow It’s Meant to Be Used\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe massage is not optional decoration here. Shiseido treat it as part of the product, and the essence is formulated on the assumption that you will spend a minute working it in with your fingertips.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eApply the nozzle directly against the scalp, moving in sections so the product reaches skin rather than hair, then work it in with the pads of your fingers. Full method in the usage notes.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eWithin the Range\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eShampoo clears the scalp and keeps its moisture, so it can receive what follows.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis essence is the treatment step, applied directly to the scalp.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eUsed alone, the essence is still a well-made scalp treatment. Used after the Adenovital shampoo, it is doing what it was designed to do, which is rather the point of buying a system.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eWho It’s For\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eHair that looks flatter or less dense than it used to\u003c\/li\u003e\n\u003cli\u003eAnyone already using the Adenovital shampoo\u003c\/li\u003e\n\u003cli\u003eScalps that feel tight, dry or neglected\u003c\/li\u003e\n\u003cli\u003ePeople who prefer a precise, lightweight treatment to anything heavy or oily\u003c\/li\u003e\n\u003cli\u003eAnyone building a proper approach to scalp care rather than treating it as an afterthought\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eBrand: Shiseido Professional\u003c\/li\u003e\n\u003cli\u003eProduct: Adenovital Advanced Scalp Essence\u003c\/li\u003e\n\u003cli\u003eFormat: Scalp essence with direct-application nozzle\u003c\/li\u003e\n\u003cli\u003eRange: Adenovital scalp care\u003c\/li\u003e\n\u003cli\u003eOrigin\u003cstrong\u003e:\u003c\/strong\u003e Japan\u003c\/li\u003e\n\u003cli\u003eSize 180 ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SHISEIDO","offers":[{"title":"Default Title","offer_id":51499852267687,"sku":null,"price":250.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0186\/1031\/files\/shiseidoadenovitalserum.jpg?v=1791800149"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0186\/1031\/collections\/fino.jpg?v=1792149190","url":"https:\/\/muneeraskin.com\/en-kw\/collections\/shiseido-professional.oembed","provider":"Muneeraskin","version":"1.0","type":"link"}